A long History
with a Bright Future!
Minerva is a Belgian private label founded in 1992.
Originally distributed by the German group
Continental, Minerva tires are now produced in
Europe and Asia.
Quality and consistency are the values of the brand.
The wide range of products and sizes offered perfectly
meet the needs of the Canadian market while remaining
competitive. With more than 1.5 million tires sold per year,
Minerva is a leading private label worldwide and is sold in
more than 70 countries on all countinents.
Once the goddess of automobiles, the brand and logo
were synonymous for luxury, performance and comfort.
Today the Minerva brand is one of the most renowned
quality and affordable tires produced in the world.